New Business Cards... Back to the Future

A couple of weeks ago, Lynn Epstein handed me her card. It was a glossy card with her picture on it. I liked her card. Still do. So much, in fact, that it inspired me to make a card of my own...



It's hot off the presses. And the ones IRL are printed on glossy paper, with a white border around the edges. The border is pretty much a necessity, due to the precision (or lack of precision) of my home printer. Ideally, the card would have no border. Just photo from edge to edge. In any event, they turned out better than I'd hoped.

I love it when that happens.

Now I have something to hand-out when I'm in Hollywood. I also have my Beatles Complete DJ cards, which mention the fact that I'm also a comedian. But these cards are much better for making the point that I'm a comedian first... although the first point this card makes is that I was a linebacker at USC "back in the day". The second point it makes is that I'm a comedian, and have been since birth.

Okay, so I stand corrected. Sit corrected, actually. Typing while standing is awkward. And did you ever notice how awkward it is to type the word "awkward"?

The point is, I now have a card that's focused on the comedy part of my pursuits, with a couple of visual reminders of who I am: my past as a USC linebacker, and my current mug shot.

The USC part of the card is a good differentiator, don't you think? Why am I asking? I know it's a good differentiator. It's the thing that people remember about me. It's part of my brand recognition.

I may not have gotten a degree in marketing, but this is like Marketing 101.

Having USC highlighted on the card is also a cross-promotional thing. Now when I hand out a card at a USC event, it should have more of an impact. One of my goals is to speak at USC events, not to mention the fact (although I'm about to mention it) that I'm writing a book about my time on the football team at USC... so it all ties together.

Integration, grasshopper.

Anyway, it may seem like I'm making way too big of a deal about new business cards. But it's about more than that. It's about a new attitude. It's about setting goals, and taking steps to reach those goals. It's about consistent, daily action. It's about balance. It's about focus.

And it's about time that I go to bed.

Goodnight.